It has become common for many companies to deliver its marketing message about their products and services to consumers through online. As online advertising or Internet advertising has gained importance over the past few years, the traditional advertising methods are becoming less in practice. Placing ads online is widely used across all industrial verticals irrespective of the company size. Businesses are allocating approximately 40% of their marketing revenues for various forms of online ad methods like search advertising, display advertising (including web banner advertising), social media, mobile advertising etc. Many businesses have realized using online advertising method as highly beneficial when compared to traditional ones.
Online vs Traditional Advertisements
With internet ads, businesses are able to reach more number of customers in less time which is not possible in traditional methods. The improvement in digital technology has made online advertising cheaper and more effective, and hence even small budget companies are able implement it in their marketing strategies. Once the ad is placed, there is no restriction on the distribution of information over the internet. The ad many be viewed by thousand visitors or may even reach customers five times more than that based on how engaging & effective the ad is. The growth in mobile technology has further improved online advertising as more number of people are preferring mobiles for internet usage.
Benefits of using online ads for businesses
- Effective Targeting
Today it is more likely that people search Internets before they take any purchase decisions on products or services. Users are generally not interested to see each and every ad that comes online, unless they have requirement or need for the product or service. Displaying relevant ads based on the search or targeting customers based on the demographics is one of the effective ways to attain more potential customers.
- Improves Brand Image
It is easy for people to remember what they see rather than hear or read. An engaging ad at the right place with consistent layout easily builds brand image among customers. Sometimes, advertising through global networks like social media may be more beneficial than placing an ad in the email or website because they have users from all over the world. However, many small companies find it difficult to withstand the competition in global networks due to lack of good ad strategies.
- Provides Real Time Performance Tracking
Online advertising makes easy for businesses to analyze the performance of their ad campaigns. By using ad server ad platforms, businesses can track the clicks, impressions, and conversions that their ad campaigns have received. It requires no technical proficiency to implement and manage the ad campaigns. Some of the ad servers have friendly interface for ad management making it easy for businesses to run their ads without any complexity.