Website localization is a process of designing a website according to the language, culture, tastes, values, preference, beliefs, traditions, customs, habits, etc. For a business planning to adopt this strategy of web localization, it should understand the importance of culture in the process. Without the study of cultural concepts of a region, the term website localization has no meaning.
Globe is a mixture of many regions, each having their own identity in terms of their cultural, traditional and habitual aspects. Hence, these aspects are actually the determiners of the localization process. Every region in this world is different from one another. What may appear to be positive may not be the same in other place or community. Hence, it is essential to go by the culture of a society.
After a target market is selected, cultural analysis of that market has to be done. A business should modify its strategies, products and services matching to their culture. For example, a food item which is non-vegetarian in nature should not be designed for the group who are vegetarians. In the same way, a business should also define its marketing strategies according to the local tastes and preferences. For example, while using a picture or graphics for promoting a product should be in accordance with the local values and beliefs, but not against them. It also can be like this, where a particular product is promoted by giving offers keeping in mind the festive season of the region.
Culture is very useful designing the website localization strategy as it is a major solution for reaching the target audience, which helps in influencing them to the extent of relating the product with their own tastes and preferences.