A fashion week is a fashion industry event, during this week they allow the fashion designers or houses to display their new collections. The catwalks and runways are generally highlighted of this fashion week. The most famous fashion weeks are held in the fashion capitals like Milan, Paris, London and New York. In the early and mid 2000s, fashion weeks sprang up around the world to draw awareness to designers elsewhere. In the major fashion capitals, fashion weeks are semiannual events. “Autumn/(Fall)” fashion weeks, showcasing designers’ fall collections, are held January through March, and “spring” fashion weeks, showcasing spring collections, are held September through November. Fashion weeks should be held a number of months in advance of the season to permit the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to place to purchase or incorporate the designers into their retail marketing.
Fashion weeks are attended by buyers for main stores, editors of fashion magazines, celebrities, the media, and members of the entertainment industry. In years past, fashion weeks were mainly for “the trade only”; however, today they are entertainment and media events. They may add in live musicians, celebrity guests, plentiful galas and charity events, and a small number allows the public to purchase special passes to see the runway shows or be present at expositions which display handbags, jewelry, shoes, hats and cosmetics. Many significant fashion design schools participate in the shows, as well. Some fashion weeks can be genre specific, such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week and Bridal Fashion Week, while Portland (Oregon, USA) Fashion Week has taken on a green hue to become the world’s first sustainable produced fashion week showing ecological designers from around the world.
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